Michael Atinel

Putting Family First at John Michaels Jewelry

Valerie Vitale

What separates one business from the next? Its service and loyalty to its customers in a digital age. Michael Atinel’s John Michaels Jewelry focuses on family first. The business began with his family in Turkey five generations ago. Atinel spent his childhood learning the jewelry trade beside his father and it eventually grew into a local business, known for its custom jewelry and diamonds. “We have a strong rapport; people come from Farmingdale, Massapequa, all around.”

Located at 8025 Jericho Turnpike, Woodbury, John Michaels Jewelry also offers jewelry repairs, appraisals and ear piercing. Pre-owned and made-to-order watches are available featuring, Michele, Raymond Weil and Ritmo Mundo. If you have any watches you would like to trade in, services also include buying and selling upscale watches.

Atinel has recently stated that the business will begin to increase its presence online, in order to attract non-local customers.

It all starts with family and at the heart of John Michaels Jewelry is making sure the customer’s needs come first. You will not feel rushed or pressured when choosing among the hundreds of beautiful watches and jewelry selections that Atinel carries, “bending over backwards, staying open late, and home delivery,” are just a just a few examples of Atinel’s extension of care to his customers.

He strongly believes that everyone should be able to walk in and find the perfect gift or personal, glamorous creation. Whether it’s spending $100 on a bracelet or $200 for a graduation present, Atinel will ensure that you get exactly what you were looking for within your price range.

We can create anything you imagine.

“It’s not like you have to come in and spend four or five thousand, we are a family jewelry store, I want you to come to me for all your needs. . .Let’s say something for $300 for a graduation gift, I accommodate that too.”

Atinel’s experience in the business has trained him to be diligent about receiving the best diamonds in the ever-changing market by using established sellers and states, “it is a matter of what type of business you would like to run,” when discussing receiving only the best cut. “If you really know jewelry, quality, stick with existing members…”

Beyond business etiquette, his childhood working closely beside his father ignited a passionate eye for finding just the right diamond that will shine brightest in everything from a brilliant ring, to your child’s first diamond-studded earring.

“When you put a diamond in a piece of jewelry you see the color and brilliance—only microscopically can you see the quality.”

An in-house custom designer can help in turning any of your old jewelry into an extraordinary new creation. Bring in your old gold, silver or diamonds and have them transformed into your dream piece.

“We can create anything you imagine. Rings, bracelets, earrings with your stone. Come in with your old stuff, pick out a design or bring in a picture and we can make it.”


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